Is data analysis the missing piece for ROI success?
Running a call centre or direct marketing team is a full time job and many of our clients don’t have the time to interrogate and analyse each of the data sets they buy. We have seen clients pausing or stopping feeds of leads because of perceived ROI and upon further analysis found the conversion has been extremely good. In some cases they have then lost the feed of data because another client has taken it. On the flip side of this, clients have carried on taking a certain feed of data when its not converting, again because their ongoing analysis has been missed because of time constraints. Both of these scenarios loose money for the clients.
With most of the Choose Leads clients, access has either been given to their dialler or automated data results are sent out each night the Choose Leads reporting team to put into our set reporting format. Choose Leads will feed in leads from multiple sources, up to 40 in some cases. By having transparency on all areas of conversions Choose Leads can action any increases/decreases or pausing of data sources to constantly optimise the campaign. This means our clients don’t lose out from buying leads that aren’t working or not increasing those that are.
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A Lead Generation Agency Manages Data acquisition and analysis so you can focus on strategy.
Choose Lead’s buying power, teamed with years of carefully forged relationships with data sources gives your company the advantage over your competitors.Interesting in knowing more? Contact Choose Leads today to understand how to use our experience to your advantage.